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Rimas Publishing has renewed its agreement with Bad Bunny, extending a long-running creative partnership that has been key to the rise of the most influential global artist in Latin music. The company announced the deal Tuesday, calling it a reaffirmation of its publishing model built on creative collaboration and long-term career development.
“The fact that the number one artist in the world has chosen to renew his relationship with our music publishing company is a clear validation that we are doing things right,” said Carlos A. Souffront, president of Rimas Publishing. “Discovering talent is important, but retention is just as critical.”
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The renewal comes during an exceptionally active stretch for Bad Bunny (born Benito Antonio Martínez Ocasio), who just delivered a high-profile Super Bowl performance, added new Grammy Awards to his trophy case and continues to dominate global streaming charts and touring headlines.
Bad Bunny’s new deal is part of a broader wave of contract renewals across Rimas’ roster, which includes key writers and producers such as Mora, Cris MJ, Tempo and Caleb Calloway. The company has also finalized extensions with Cheo Legendary — producer of hits including “Neverita” — as well as multi-platinum Latin Grammy winner KARBeats; Andrés Jesé “Dirrty,” a reggaeton and Latin trap songwriter; and Magicenelbeat, a central figure in the company’s growth.
At the same time, Rimas is expanding its catalog with emerging acts shaping the next wave of Latin music. New signings include Octavio Cuadras, known for pioneering the Corridos Felices subgenre, and Chilean pop artist Diego Smith, whose “Shash” philosophy blends nostalgia and narrative-driven songwriting.
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“Renewing these agreements while welcoming new creative voices is part of a single editorial vision,” Souffront said. “We aim to be a publisher where creators can grow, evolve and find a strategic partner that understands their creative value today and in the long term.”
Founded more than a decade ago in Puerto Rico but operating independently from Rimas Entertainment since 2023, Rimas Publishing currently represents over 150 creators.